Users of the world, unite! The challenges and
opportunities of Social Media
Andreas M. Kaplan *, Michael Haenlein
ESCP Europe, 79 Avenue de la Re´publique, F-75011 Paris, France
efficiency and social media
Department of Educational Psychology, The Chinese University of Hong Kong, Ho Tim Building, Shatin, NT, Hong Kong |
Received 2 April 2006; revised 28 June 2006; Accepted 18 July 2006. Available online 2 October 2006.