social media and efficiency, business

Business Horizons (2010) 53, 59—68

Users of the world, unite! The challenges and

opportunities of Social Media

Andreas M. Kaplan *, Michael Haenlein

ESCP Europe, 79 Avenue de la Re´publique, F-75011 Paris, France

http://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdf

'via Blog this'

efficiency and social media