Instructional video in e-learning: Assessing the impact of
interactive video on learning effectiveness
Dongsong Zhang
a,
*, Lina Zhou
a
, Robert O. Briggs
b,c,d
, Jay F. Nunamaker Jr.
c
a
Department of Information Systems, University of Maryland, Baltimore County, 1000 Hilltop Circle, Baltimore, MD 21250, USA
b
GroupSystems Corporation, Tucson, AZ 85719, USA
c
Center for the Management of Information, the University of Arizona, Tucson, AZ 85719, USA
d
Delft University of Technology, The Netherlands
Received 1 September 2003; received in revised form 1 August 2004; accepted 1 January 2005
Available online 28 March 2005
Results of the experiment showed that the value of video for learning
effectiveness was contingent upon the provision of interactivity. Students in the e-learning environment that provided interactive
video achieved significantly better learning performance and a higher level of learner satisfaction than those in other settings
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